Cookie Policy
What cookies and browser storage this website uses, and how you can control them.
Last updated: 5 October 2026
What are cookies?
Cookies are small text files a website saves in your browser. Local storage works in a similar way, keeping small pieces of information on your device. Some are strictly necessary for a site to work, while others help the site owner understand how visitors use it.
How we use them
On your first visit, nothing is used for tracking. We only store your cookie choice. Analytics cookies from Microsoft Clarity are set only if you click Accept. If you click Reject, no analytics or marketing cookies are set at all.
Strictly necessary
| Cookie / storage name | Provider | Purpose | Type | Expiry |
|---|---|---|---|---|
adaptive-strength-uk-cookie-consent | Adaptive Strength UK | Remembers whether you accepted or rejected analytics cookies, and when | Local storage (necessary) | Until you clear it or change your choice |
Analytics (only if you accept)
| Cookie / storage name | Provider | Purpose | Type | Expiry |
|---|---|---|---|---|
_clck | Microsoft Clarity | Keeps the Clarity user ID and preferences for this site | First-party cookie (analytics) | 1 year |
_clsk | Microsoft Clarity | Joins multiple page views into one session recording | First-party cookie (analytics) | 1 day |
CLID | Microsoft Clarity | Identifies the first time Clarity saw this browser | Third-party cookie (analytics) | 1 year |
ANONCHK | Microsoft | Checks whether the MUID is passed to ANID | Third-party cookie (analytics) | 10 minutes |
MR | Microsoft | Checks whether to refresh the MUID | Third-party cookie (analytics) | 7 days |
MUID | Microsoft | Identifies unique browsers visiting Microsoft sites | Third-party cookie (analytics) | 1 year |
SM | Microsoft | Syncs the MUID across Microsoft domains | Third-party cookie (analytics) | Session |
We don’t use any advertising or marketing cookies.
Changing your choice
You can change your mind at any time. Your new choice applies straight away.
Controlling cookies in your browser
You can also clear or block cookies in your browser settings. Blocking all cookies may stop some websites working properly.
- Chrome: Settings › Privacy and security › Third-party cookies
- Safari: Settings › Privacy › Manage Website Data
- Firefox: Settings › Privacy & Security › Cookies and Site Data
- Edge: Settings › Cookies and site permissions › Manage and delete cookies and site data
For more help, visit the ICO’s guide to cookies. Questions? See our Privacy Policy for how to contact us.